Empowering Decision Makers with Actionable Clarity

Based in Berlin and partnering with B2B SaaS companies globally, Narrative Architects translates complex data into clear product direction that fuels business growth.

Your Research Partner for Measurable Business Impact

What we do

We help B2B SaaS teams navigate complexity all the way through to strategic outcomes, providing compelling product narratives that de-risk business decisions and drive meaningful action.

Our approach

In a world overwhelmed by disconnected information, we focus on what matters. By embedding within your team, we bridge the gap between insights and action. This ensures your decisions are based on user realities—not assumptions—helping you navigate business challenges with confidence.

Trang Doan | Narrative Architects Founder
Transforming unstructured data into clear narratives.

The Story Behind Narrative Architects

The name “Narrative Architects” reflects our deep expertise in transforming unstructured data into clear narratives that spark growth and innovation.

Our founder, Trang, is an expert in blending research rigor, business acumen, and data storytelling to deepen stakeholder engagement and foster genuine cross-team alignment.

From leading large-scale studies in Big Tech to advising early-stage startups, she consistently witnessed how messy data, presented through clear frameworks, enabled teams to gain the clarity needed to make confident, high-stakes decisions.

By embedding within teams rather than operating as outside consultants, Narrative Architects extends this powerful approach to organizations facing critical decisions in complex digital ecosystems.

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Who We Partner With

We work with B2B SaaS companies facing high-stakes decisions and complex operational challenges.

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Businesses developing multi-sided enterprise platforms that serve diverse user groups with interconnected needs.

Teams refining product-market fit by identifying adoption patterns, user behaviors, and unmet needs.

Organizations automating complex, multi-stakeholder workflows to streamline operations and decision-making.

Companies assessing risks in scaling, process changes, or market expansion to ensure sustainable growth.

Ready to Find Product Clarity?

As your strategic research partner, we help you de-risk strategic growth, automation processes, and digital transformation. Let’s talk about your next move.

Let’s Talk