Research That Leads to Better Product Decisions
We're a Berlin-based research consultancy for B2B SaaS companies around the world. We help product teams understand their users and turn what they learn into decisions they can act on.
Your Research Partner for Measurable Business Impact
What we do
We help B2B SaaS product teams answer the questions behind their biggest decisions, like what to build next, why users leave, or where to grow.
How we work
We work inside your team, not from the outside. We focus on what your team needs to decide, and we stay involved until the findings are put to use.
The Story Behind Narrative Architects
The name comes from what we do best: turning scattered research and data into a clear story that teams can build on.
Our founder, Trang, has spent over ten years in B2B SaaS product research and investigating how complex products fit into real-world operational workflows. Her work combines behavioral research, enterprise systems thinking, and product strategy to uncover why new, well-intended innovations succeed or fail after launch.
By embedding within teams rather than operating as outside consultants, Narrative Architects brings this research approach to organizations facing critical decisions in complex digital ecosystems.
Our founder has delivered insights for:
Who We Work With
B2B SaaS companies whose product decisions are big, costly, or hard to undo. For example:
Platforms with several types of users, where admins, buyers, and end users all need different things.
Teams still figuring out who their product is really for, and which features people actually rely on.
Companies automating work across many teams, like approvals, onboarding, or internal tools.
Companies planning a big move, like a new product, a new market, or a major process change.
Have a Big Decision Coming Up?
Tell us what you're working on. We'll tell you honestly if research can help.
