AI Adoption Strategy for Complex Operational Workflows

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Well-intended innovations fail when they don’t fit the reality of how people work. I help businesses uncover the operational frictions and develop playbooks for sustainable AI adoption.

Unblock Your Product Adoption

Your users need support when new technology is introduced into their real-world workflows. Legacy spreadsheets, approval processes, cross-team dependencies, disconnected systems and changing daily habits all create friction that product analytics alone rarely explain.

I uncover these invisible operational realities and translate them into immediately actionable product recommendations to remove adoption resistance.

When You Should Bring Me In

I partner with teams building solutions for complex enterprise environments.

Bring me in at these critical decision points:

You’re exploring ways to introduce purposeful AI into enterprise workflows

I investigate the reasons why your target users are relying on spreadsheets, manual processes, or legacy systems, and help you identify opportunities to solve for their existing business operations.

You’re about to launch your new AI SaaS capabilities

I help you pinpoint adoption risks, trust barriers and workflow dependencies that could prevent sustainable adoption, so that you can develop an adoption strategy that makes adopting new ways of working easier for your users than sticking with old ones.

Your users keep reverting to legacy workflows

I uncover why adoption lags behind by mapping the gap between your product capabilities and your customers’ day-to-day operational reality, then pinpoint the prioritized changes most likely to increase long-term adoption.

What Working With Me Looks Like

I go beyond identifying problems and help you prioritize what matters.

My service is built to match your reality through:

Understand Opportunities vs. Risks

I identify opportunities to introduce purposeful automation solutions and pinpoint where real operational workflows diverge from your product hypotheses.

Know What To Change First

I work with you to map out your actionable short- and long-term priorities, linking them directly to adoption outcomes.

Get an Embedded Partner

I stay embedded in your team as an ongoing, hands-on partner, flexing depth and focus as your priorities evolve.

Ready for AI Adoption That Sticks?

Book a strategy call to discuss support for your AI and automation rollout.

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Trang Doan | Narrative Architects Founder
Transforming unstructured data into clear narratives.

The Story Behind Narrative Architects

As Founder, I have worked directly with:

Booking.comZalandoHubSpot company logo with connected nodes forming part of the letter 'o'.Google wordmark logo in white on a transparent background.
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I have spent over a decade helping teams at Booking.com, HubSpot, Google, Zalando and early stage startups understand how complex products fit into real-world operational workflows.

My work combines behavioral research, enterprise systems thinking, and product strategy to uncover why new, well-intended innovations succeed or fail after launch.

Today, I help businesses reduce new product and process adoption risk by translating real user behaviors into actionable adoption strategies.