Your users need support when new technology is introduced into their real-world workflows. Legacy spreadsheets, approval processes, cross-team dependencies, disconnected systems and changing daily habits all create friction that product analytics alone rarely explain.
I uncover these invisible operational realities and translate them into immediately actionable product recommendations to remove adoption resistance.
I partner with teams building solutions for complex enterprise environments.
Bring me in at these critical decision points:
I investigate the reasons why your target users are relying on spreadsheets, manual processes, or legacy systems, and help you identify opportunities to solve for their existing business operations.
I help you pinpoint adoption risks, trust barriers and workflow dependencies that could prevent sustainable adoption, so that you can develop an adoption strategy that makes adopting new ways of working easier for your users than sticking with old ones.
I uncover why adoption lags behind by mapping the gap between your product capabilities and your customers’ day-to-day operational reality, then pinpoint the prioritized changes most likely to increase long-term adoption.
I go beyond identifying problems and help you prioritize what matters.
My service is built to match your reality through:
I identify opportunities to introduce purposeful automation solutions and pinpoint where real operational workflows diverge from your product hypotheses.
I work with you to map out your actionable short- and long-term priorities, linking them directly to adoption outcomes.
I stay embedded in your team as an ongoing, hands-on partner, flexing depth and focus as your priorities evolve.
Book a strategy call to discuss support for your AI and automation rollout.


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I have spent over a decade helping teams at Booking.com, HubSpot, Google, Zalando and early stage startups understand how complex products fit into real-world operational workflows.
My work combines behavioral research, enterprise systems thinking, and product strategy to uncover why new, well-intended innovations succeed or fail after launch.
Today, I help businesses reduce new product and process adoption risk by translating real user behaviors into actionable adoption strategies.