Systems Research for Product Built on Real-World Operational Complexity
Clarity That Moves Your Strategy Forward
When your product lives inside multisided workflows, you juggle between legacy processes, cross-team dependencies, data constraints and users’ real-world behaviors.
We step in at exactly that moment to help you map out complex operational realities, translate strategic insights into design service requirements, and frame action-oriented narratives that align leadership and teams.
What You Get When You Work With Us
We work with the internal builders launching what’s next and who need a partner that understands the organizational realities of turning in-house innovation into funded bets.
Our embedded research partnerships are built to address that through three main pillars:
Expert-Level Research Capability
Strategic research expertise without the overhead of a full-time hire or the detachment of traditional consulting.
Decision-Focused Deliverables
Clear directional POV with short-term and long-term design requirement recommendations that connect insights directly to business impact.
Embedded Partnership with Adaptive Involvement
Stay embedded as an ongoing thinking partner, flexing depth and focus as your priorities change.
What Working With Us Looks Like
Internal innovation moves fast. Your timelines are compressed, your stakeholders need evidence yesterday, and you're building the business case while evaluating the opportunity.
We're built to match your reality through:
Quick Onboarding (10 days)
We map your decision landscape, understand your constraints, and align on what research needs to answer for the bet you're making.
Org-Savvy Research Alignment
Every insight we deliver ties directly to the narrative you're building for stakeholders. We know you need customer evidence that helps elaborate your business case, not standalone reports that require translation.
Tight Integration With Product Teams
We work in your channels, show up in your standups, and become part of the daily rhythm. No waiting for weekly check-ins when decisions are happening in real-time.
Ready to Talk About Your Next Bet?
Book a free 30-minute call to discuss your product landscape, or request work samples to see how we've helped teams like yours.
The Story Behind Narrative Architects
Our Founder, Trang, is known for blending research rigor, business acumen, and systems-level storytelling to crystalize 0-1 product opportunities. She has worked with both major Tech companies, such as Booking.com, HubSpot, Google, Zalando, and early-stage startups.
We specialize in systems research for products built on complex operational workflows. We embed with teams when strategic bets are on the table, transform unstructured data into clear narratives, and deliver actionable direction that drives cross-team alignment.
Our Founder has worked directly with:
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